APEX Realty Group - New Home Services

New Home Services Resale Services Asset Management Services

Your Real Estate Sales Solution

Services for the Builder

Community Marketing Management

After the initial research and market analysis is complete, the gathered information is analyzed to properly position your community and produce a results-oriented sales presentation. We get to know your homes, developing a unique selling proposition and list of community benefits as a basis for creating a consistent, effective, sales presentation. Our total marketing management services include:

Preparation and implementation of sales and marketing plans and budgets
Working as a team with ad agencies, graphic designers, and interior designers
Establishment of any necessary policies and procedures
Development of targeted marketing tools, including ads, flyers, mailers, signage, and brochures
Recruiting, interviewing, training, coaching, and managing new associates for high-performance sales teams

Providing continuous coaching and training to fine-tune sales skills and presentations
Completion of weekly traffic, prospect, buyer, and escrow reports
Holding weekly sales meetings and overseeing all aspects of daily operation
Providing accountability to the builder with quarterly marketing and sales budgets
Continually documenting and analyzing buyer profiles to stay on target with our marketing efforts

Community Sales Representation

Our skilled sales professionals are well-versed on the features and benefits of your development and focus on implementing customer satisfaction from contract to close of escrow. Each sales representative possesses the following skills:

Knowledge of product sales and marketing
Effective qualifying, selling, and closing skills
Ability to negotiate at a higher level
Knowledge and execution of purchase contracts and all pertinent legal documents

Working knowledge of the financing process
Financing and escrow management from purchase to close
Ability to assist buyers through the options and upgrades process

Advantages to the Builder

Research and Consulting

Years of experience have made Apex Realty Group one of the industry's leaders in the field of real estate research. We have extensive background in gathering and analyzing data on the marketplace. Before, during, or after a project is built, we can do a feasibility study and other research to determine key pieces of information valuable to the builder. The reports we generate on communities include:

Market Feasibility Studies
Product Design and Floor Plan Reviews
Pricing Analyses
Release Strategies
Absorption Studies
Projected Buyer Profiles
On-site Shopping Evaluations of Sales Staff

Designing and building for your projected customer base can have a significant influence on the successful sale of your community. Many potential sales obstacles can be avoided by preliminary analysis of the planned community to ensure that its design is a good match with the needs and expectations of its potential buyers.

By applying the things learned in the research, problems can be avoided later, and desired amenities and building characteristics can be included in the project from the beginning. This can avoid costly changes, delays, and overruns down the road. It also reduces buyer hesitancy or dissatisfaction and helps to promote the speed and ease of sales.

A Successful Partnership

Your success is our success. In today's real estate market, you'll want a company like APEX Realty Group on your side. We act in partnership with you to increase your profitability. We focus on meeting your sales goals and business plan.

We team up with you to act as the sales extension of your business. When you outsource your sales effort to us, we function as your in-house sales team and your bottom line is improved. You can be more efficient and profitable by focusing on other areas of your business.